![]() Having said that, the best customer service probably comes about through a combination of mindset and practical measures. So, for example, instead of talking about being ‘committed to customer service excellence’, consider an actual concrete action that can be taken to bring this about. It certainly won’t win any loyal customers. ![]() One essential is NOT to think in clichés that don’t really add up to action – this is all too easy and is really just lazy. So, what are the elements that really make a difference and create superb customer service? 1. And in the era of social media, personal recommendation (and its opposite, personal condemnation) is more powerful than ever. They are effectively the very best kind of marketing opportunity – the personal recommendation. It may sound a little hardheaded, but the fact is that each happy customer is an investment. It matters whatever size the business, but great customer service is especially important for smaller businesses that rely less on customer volume and far more on loyal, repeat customers. But putting really good customer service into practice is a fair bit harder than just talking about it. Customer service or ‘excellence in customer service’ is a phrase that gets used a lot by businesses.
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